The world first re-writable paper white board, added some special processing!
This unconventional white board is so mediagenic and is often introduced at the stationery exhibitions. Newly-released notebook-shaped white board called “nu board” is also becoming popular these days.
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This is one of the good examples of successful products in case that a certain commodity with additional values often leaves the other companies' products in the dust. The market in the white board itself is expanding because the company changed white board into the tool which can be used anytime and anywhere.