Once people get into a habit of traditional taste of the company’s Shichimi Tougarashi, it is difficult to get rid of it.
Shichimiya Honpo is a long-established store with 360-year of business history of manufacturing Shichimi Tougarashi, a Japanese traditional spice. Not only preserving the traditional taste, they kept developing the new products as times change. The sophisticated harmonized taste of the spice match with Japanese’s preference as well as that of foreign people. Once you get into a habit of taste of the company’s Shichimi Tougarashi, it is not easy to get rid of it. In fact, many foreign visitors are lined up in front of Shichimiya Honpo every day to get its Shichimi Tougarashi.